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THE BRIEF

A full refurbishment plan was in place to change Burger King to Burger Kitchen at Alton Towers which meant all signage, graphics and displays must be ‘game changing’ to showcase the new fast food attraction.

 

Creatives were supplied to us showing ‘magical’ and hard to create concepts, by a leading London based creative agency which then tasked us with engineering a cost-effective solution.

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THE SOLUTION

  • Site survey, consultation and proposal/drawings provided.

  • ‘Floating’ signs were fabricated with unique fixings to suit buildings construction and to disguise them as much as possible to add to the magic of the park – structural and fabrication engineering required to meet the parks regulations.

  • Bespoke metal lightbox with contour cut fascia.

  • ‘Bunch of Flowers’ fitted through roof to main joists. Fabricated, powder coated framework with graphics applied.

  • Printed grass effect flooring.

  • Full wall coverings with printed and laminated Imagewalls

  • Branded Café barriers for queuing systems

  • Contour cut 20mm board lettering/signage, painted finish fitted to substrate using templates to create feature walls

  • Menu boards with stand-off fixings

  • All installed and project managed, out of season so through harsh winter conditions.

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THE RESULTS

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